Frasers reinforces entry into China’s second tier cities
14 Oct 2014
Modena Zhuankou Wuhan, aimed at the business road warrior, is ideal in this bustling growing city in Central China.
Frasers Hospitality Pte Ltd (Frasers) today opened Modena Zhuankou Wuhan as its brands spread through China offering international standard hospitality to business travellers throughout the “Middle Kingdom”.
With the latest property under the Modena by Fraser brand, Frasers now operates 14 serviced residences across 10 cities in China: Beijing and Shanghai as well as Chengdu, Guangzhou, Nanjing, Shenzhen, Suzhou, Tianjin, Wuxi and Wuhan.
Wuhan is the capital of Hubei province and the most populous city in Central China. It is an important center for economy, trade, finance, transportation, information technology, and education in China with major industries like iron and steel foundries, automobile manufacture, optic-electronics, pharmaceuticals and bio-engineering. With an annual growth rate of 11.4 per cent, the city’s GDP exceeded $160 billion in 2012.
Centrally located within the Wuhan Economic and Technological Development Zone, a national level industrial zone, Modena Zhuankou Wuhan is close to global enterprises including giant automakers Peugeot and Citroen, Renault.
It is also close to world-class educational institutions like Wuhan Yangtze International School and Jianghan University, as well as the Wuhan Sports Centre, where many international, local sports and cultural events are held. It is only 3-minute drive from Wanda Plaza, which houses a cinema and a wide array of retail, cuisine, bar options for commercial or entertainment needs.
“Wuhan is the growth centre in Central China, and a major target for us as we expand throughout China,” said Mr Choe. “It has three national development zones, four scientific and technology development parks, over 350 research institutes, and numerous enterprise incubators.”
Modena by Fraser is ideal for this location too, meeting the needs of the business roar warrior, and offering an unbeatable value proposition of business services, broadband connectivity and a comfortable setting.
Modena Zhuankou Wuhan has 172 apartments ranging in size from studios to three-bedroom units. Each is complete with a full-functioning kitchen, modern work space, stylish living area and a complete home entertainment system. There are also all-day dining restaurant, a games room, 24/7 fitness gym, round-the-clock reception and concierge services, playzone as well as café and bar. Broadband Internet access is complimentary.
Frasers Hospitality is a global hospitality asset management and operations group with properties across Europe, North Asia, Southeast Asia, Middle East and Australia. It operates three brands of Gold-standard serviced residences – Fraser Suites, Fraser Place and Fraser Residence – as well as Modena by Fraser, a second-tier brand targeted at the road warrior; and Capri by Fraser, a design-led hotel-residence aimed at the Millennial business traveller. These are among the most highly awarded brands in the world.
Frasers Hospitality grew from two properties and 400 serviced residences in 1998; to 92 properties and 15,500 serviced residences in 2014. The group is on track to double its inventory to 30,000 serviced residences over the next five years.
For reservations and more information, please visit www.modenaresidence.com